I bet their mothers are proud.

I see a lot of ads. Hell, I write a lot of ads. And here's one I really really wish I'd done.

It was created by Giovanni+Draftfcb, an agency in Rio de Janeiro. I like the concept, in large part because I'm a huge fan of Hitchcock and PSYCHO. And I love the art direction, which is absolutely impeccable. Beautiful.

Way to go.