From the Hagstrom Guitars website:
Back in 1967, Frank Zappa created an advertising agency in New York City called "Nifty Tough & Bitchin'" as another creative outlet associated with, but not directly tied to his musical endeavors. This ad agency, in a very short amount of time, mounted various professional advertising campaigns for clients such as Hagstrom Guitars, Panther Combo Organs, and even Remington Razor Blades in addition to art direction for the Mother's of Invention album covers.
The Hagstrom campaign was one of the first campaigns launched by Nifty Tough & Bitchin'. It features 3 print ads: "Nifty", "Long and Slippery", and "Folk Rock is a Drag", and a radio spot: "Long and Slippery". Using himself as the subject matter of the ads, Frank does a masterful job crafting these ads showing that he is not only a musical genious, but also an astute business man, and savvy marketeer. Frank was responsible for art direction of the various ad campaigns, and he was also skilled in the technical aspects of ad creation handling layouts and creating the blue lines for print media.
Nifty indeed.
2 comments:
I have one of those solid body Hagstrom 12 string, as shown in the upper-most ad. My former band mate, Eric Liubstorf (deceased) turned me on to these guitars. They are excellent axes with virtually non-warpable necks due to their I-Beam trusses.
I am looking for the origin of a postcard circa 1967 featuring fz holding machete and jar of peanut butter it is from the uncle meat project poster but this is an actual postcard from hagstrom cannot find it anywhere
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